sell-side
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ingested 2026-03-31
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"Weinberg, Andrew" <aweinberg@btig.com>
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2026-03-31
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7375
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STRATEGY_-_Into_demand_destruction_-_31-03-2026_BNP_Paribas.pdf
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STRATEGY
STRATEGY
FLASH NOTE
Into demand destruction?
31 MARCH 2026 Macro Research Report Production time: 05:42* (London time)
Research Analyst & Publishing Entities
Dennis Jose BNP Paribas London Branch (+44) 203 430 8479 dennis.jose@uk.bnpparibas.com
Day 31 since the conflict started, and with each passing day, the risk of a more nefarious outcome for oil prices and global
growth continue to rise. The odds of more severe Oil crisis outcomes in rising, as we highlighted in our deep dive last week,
Strategy: The oil crisis playbook.
Yet markets, all things considered, while selling off have mostly been orderly. We review what is underpinning for this reaction
so far, and what the high frequency data is telling us so far on demand destruction. For now, we find little evidence of
behavioural change in European and US consumers in response to rising energy prices.
In the Alert, we collate and curate activity data from over 30 datasources on t he US, Europe and China, including key
performance, flows, with earnings momentum screens. BNPP STRATEGY ALERT: Into demand destruction?
Supply side shock absorbers might be eroding
Odds of US boots on the ground in Iran shot up over the weekend, now at 70%, while odds of a ceasefire by the end of April
have fallen to 31%. Yet, all things considered, the oil market has remained relatively well behaved. That reflects a set of buffers
(Figure 1 from Rystad, energy experts), which have so far mitigated the near term supply shock. Some of these buffers such
as floating storage are notably starting to erode ( Figure 2). And if military escalation happens, without further control of the
strait or normalisation in flows, the risk of larger Oil price moves rises.
Checking for demand destruction
On the demand side, we are already seeing some policies that are likely to lead to destruction within Emerging Markets, with
8 countries having announced work from home measures and 12 some price control mechanism. If disruption persists, are
more Covid-like mandates next? In the US and Europe, the threshold for dramatic intervention is probably high, and measures
so far have been limited (Figure 4).
The oil crisis playbook risk is increasing
That said, without an improvement in flows, we are progressively moving towards more concerning scenarios. Oil experts
suggest we probably have another couple of weeks before the disruption starts to shift from a near -term shock to a more
medium one, at which point oil prices could move more dramatically, even if Hormuz flows fully return. In that sense, we are
slowly moving toward either the 1970s playbook or the 2022 playbook. Please refer to our in- depth work on Oil crisis in in
Strategy: The oil crisis playbook. Meanwhile de-escalation with flows resuming, should keep the c urrent “Gulf War” playbook
intact, with a quick recovery in markets.
When will it bite? The economy was improving into the shock
Turning to the high frequency data, we look for evidence of any hit to growth and consumption. For now, US consumers remain
largely unaffected. Real wage growth is still supportive, even at these elevated level gasoline prices at the pump. For the
broader economy, and even the labour market, if anything, is so far showing signs of reaccelerating, with job postings rising.
No signs of demand destruction, yet. In Europe, we zoom in on UK petrol station data and see no sustained panic -buying
sequence or tailoff thereafter, something we saw during the Russian invasion. Meanwhile, in Germany, the weekly economic
indicator has reached its fastest pace in almost a year. No signs also of demand destruction in Europe, yet.
For the exclusive use of Andrew WEINBERG at BTIG LLC (31-Mar-2026)
BNP Paribas Research STRATEGY 31 MARCH 2026 page 2
Focus of the Week: Into demand destruction?
Crude Reality: US Retail Gasoline flirting with $4
Will it get closer to $5 per gallon?
Buffers might be eroding
More supply cuts would follow
Most of global crude oil demand is for transportation
27% of crude oil for Motor gasoline
Some signs of demand destruction…
Already happening, mostly in EM
Less international flight despite seasonality
How much of a rebound can be expected in April?
Higher odds of escalation than de-escalation
Odds of a ceasefire in April fell to 31%
Source: Datastream, Rystad energy, Bloomberg, IEA, Polymarket, BNP Paribas Exane estimates
For the exclusive use of Andrew WEINBERG at BTIG LLC (31-Mar-2026)
BNP Paribas Research STRATEGY 31 MARCH 2026 page 3
However consumers remain resilient in the US
Retail sales are growing robustly
US Job postings improved through March
Particularly for consumer exposed sectors
UK drivers are not rushing to the petrol station
A quick normalisation post news shock
In Germany, eco activity continues to improve
The recovery playbook was underway
Current levels are likely to bring a slowdown in growth
$150 per barrel would bring recession risk pricing
For now, markets remain driven by one thing
Crude oil and S&P 500 correlation at extreme levels
Source: Datastream, ONS, Lightcast, Bloomberg, BNP Paribas Exane estimates
For the exclusive use of Andrew WEINBERG at BTIG LLC (31-Mar-2026)
189421
BNP Paribas Research STRATEGY 31 MARCH 2026 page 4
ANALYST CERTIFICATION AND IMPORTANT DISCLOSURES
Analyst Certification
I, Dennis Jose, hereby certify that all of the views expressed in this report accurately reflect my personal view(s) about the company
or companies and securities discussed in this report. No part of my compensation was, is, or will be, directly, or indirectly , related
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communications with a subject company, public appearances and trading securities held by a research analyst account.
Dennis Jose BNP Paribas London
Branch
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Investment Banking Services
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